Keeping Up Appearances in a Down Economy


Despite the current economic climate, more women and men than ever are undergoing appearance-enhancing procedures such as Botox, Juvederm/Restylane injections, and laser treatments to maintain their aesthetic regimen.  Many other patients are forgoing expensive facelifts and other plastic surgeries to opt for less costly and less permanent changes to their appearance.


According to a recent article in the Wall Street Journal, 75% of the aesthetic physicians surveyed reported an increased demand for minimally invasive (or non-surgical) procedures such as Botox, fillers, and laser treatments in 2008 alone.   Surgeries such as breast augmentation and nose reshapings dropped dramatically at the same time.  Additionally, many patients described their use of such non-surgical treatments as “maintenance”, “like comfort food” and “part of my cost of doing business” (the article’s words, not mine).  So why is this story significant?  Why exactly are more people trying minimally invasive procedures over other surgeries? 

It may be because patients such as yourselves are aware of the potential dangers of invasive surgeries.  More than that though, people are also becoming more aware of cost differentials, especially with all the unavoidable economic news making daily headlines.  Whereas the average cost of Botox is $300-$400, and fillers $900-$1000, other surgeries such as facelifts can cost as much as $15,000, and that bill is almost never covered by health insurance either.  Besides these obvious differences in cost and convenience, patient satisfaction really speaks for itself.Here at Maine Laser Skin Care, I have seen amazing growth in such procedures in the past year.  Botox use increased 65%, and Juverderm went up 300% in the past year due in no small part to the reasons listed above.  I’m also proud to report that our office ranks as 3rd in the state of Maine and in the top 20 for all of New England–not bad for a business based in rural Maine.  I owe this good news to you all who have continued to support us, and have given us great feedback and suggestions that we have made it a point to follow up with. 

As always, with the winter upon us, don’t forget to moisturize and sun block (yes, even in winter) to protect your largest organ–YOUR SKIN.  Drink lots of fluids, and call us with any questions or to discuss any of our treatments. 

This entry was originally written as an e-newsletter exclusively for our subscribers on January 11, 2009.  The following information has been edited to illiminate dated references, but the main points of the article remain unchanged.  As always, feel free to contact us with any questions, or post any comments (within reason) you may have. 

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