A recent article in New Beauty magazine turns out to be very appropriate for both the holiday season and our current 10%-off gift certificate sale. You may already know this fact just from reading the title: “Your Friends Might Want This For The Holidays But They’re Not Going To Tell You.”
A survey cited in the article showed that each year, there is a 25% increase in aesthetic procedures between Thanksgiving and New Years, and a similar increase in purchase of gift certificates for those treatments. The most common purchasers of the gift cards are (in order) spouses, sisters, parents or friends of the recipient.
This trend of giving a gift of beauty is not new, but it is becoming increasingly more prevalent. Some givers know that the recipient is scheduled to get certain procedures done, and in turn want to give their friend or loved one what they really want this holiday season.
Gifting a cycle of Coolsculpting has also really taken off with the benefit that when the fat is gone from a problem area, it is gone permanently. Talk about the gift that keeps on giving . . .
Most commonly, as is the case with most gift cards, the giver buys a certain dollar amount and the recipient decides what procedure, treatment or product they want. Considering confidentiality, the gift of a gift card is definitely the best route. Also, what you see as an aesthetic problem for your friend may not be what bothers them.
One husband last year bought a Maine Laser Skin Care gift certificate for his wife “for whatever [his] wife has done here.” He also said whatever she has done makes her happy, and that is all he cares about. Wise man!
So, if you are thinking about buying a gift certificate for a friend or significant other in your life for aesthetic services, you are definitely part of a trend. It also doesn’t hurt to get more bang for your gifting buck with our 10%-off sale.
Our office will be open during our regular hours through Thursday, December 22, so hurry in because those shopping days are going to wind down soon. Call the Maine Laser Skin Care team at (207) 873-2158, or drop by our 12 Shuman Ave office in Augusta to pick up this hot Christmas present that everyone will love to redeem.