Throughout my research, I am persistently reviewing surveys that address a patient’s or customer’s aesthetic demands and concerns. I look over these surveys to see if their findings match the experiences of many of you here at Maine Laser Skin Care, and also to identify future trends.
One particular survey that stood out to me was one published last year by the American Academy of Facial Plastic and Reconstructive Surgeons. It happened to confirm many of the trends we have seen here in central Maine.
This survey’s results are as follows:
- The patients surveyed identified their number one concern as wanting “to reduce [any] signs of aging [they might have]”.
- More than 60% of respondents would like to combine treatments such as Botox, fillers and lasers in one visit to save time and travel.
- Patients under 30 now represent the highest growth among age groups treated, with their primary concern being protecting their skin to prevent aging signs.
- 52% of those surveyed wanted to reduce imperfections in their skin such as acne scars, dark spots, and fine lines.
- Even in those groups who are still underrepresented in aesthetic practices, such as men and younger patients, noninvasive and minimally-invasive fat reduction is a topic of high concern. The use by men and those under 30 of both Kybella for the “double chin” and Coolsculpting has gone way up in the last year.
- When asked about other reasons to get aesthetic treatments, the two top reasons were (1.) social media and (2.) a desire to remain competitive in the workplace.
- In terms of online information, 90% of participants say that they frequently check the website of possible aesthetic office choice before calling to schedule an appointment.
- 84% of people trust a word-of-mouth recommendation above all else when choosing an aesthetic office.
These survey results accurately reflect trends I have been experiencing at Maine Laser Skin Care. They also confirm that the time, resources, and energy that I have invested into our web site and consistently updating patients through my newsletters and blog posts have been well worth it.
As always, I will continue to upgrade the services we provide as new technology comes in. I will also keep you up to date on the information about skin care and prevention of premature aging through the Internet and in person.
If you would like to join us on this journey, simply call us at (207) 873-2158. Over the phone, you can schedule an appointment for treatment or a free consultation to assess your aesthetic needs overall.